Olivia Luster
MADISON, Wis.,—The Graduate School of Banking at the University of Wisconsin-Madison has named Olivia Luster to the newly created role of Marketing Coordinator.
Drawing on her experience in marketing and communications, Luster will support the GSB leadership team by creating content for digital and traditional marketing channels, managing social media, producing the GSB Connection newsletter, and assisting with event planning. She brings a strong background in marketing strategy, SEO-optimized content creation, website management, graphic design, and office administration.
“The Marketing Coordinator role was established to expand our capacity for alumni engagement and business development,” said Paul C. Katz, GSB President and CEO. “Olivia brings exactly the skills we envisioned when creating this position, and she’s already making a positive impact.”
Most recently, Luster served as a Marketing Communications Generalist for a Wisconsin-based manufacturing company. She holds Bachelor of Arts degrees in Business Management and Communications Studies from Luther College in Decorah, Iowa, where she was a Presidential Scholar and participated in multiple study abroad programs.