The Free, Organic Myth: What Community Banks and Financial Institutions Keep Getting Wrong About Customer Acquisition Costs
By Joel Horwitz There is a belief embedded in banking and financial marketing culture that organic traffic is essentially free. It shows up in retail banking budget presentations, digital transformation road maps, and community bank strategic plans. The logic seems airtight: search engine optimization (SEO), social media, financial education content, and community-driven outreach cost nothing…
