COLUMBUS, Ohio,—The Huntington National Bank has begun a comprehensive brand refresh, signaling a transformative chapter in the bank’s nearly 160-year history. This includes an updated logo and visual identity, new products, and reimagined digital experiences built to enhance the financial well-being of its customers.
“Huntington has looked out for people since our start in 1866, and as our customers evolve, we will too,” said Steve Steinour, president and CEO of Huntington Bank. “This announcement is more than just a new look—it is a renewed promise to our customers that we are here to help them get more from their money and bank as we work toward becoming the country’s leading people-first, customer-centered bank.”
“Our new identity isn’t just a change in how we look—it’s a shift in how we’re thinking about banking and a bold signal of where we’re headed,” said Vijay Konduru, chief marketing officer. “We are retaining our iconic brand’s heritage while incorporating fresh new elements. Leveraging our existing customer confidence balanced with our growth plans, this new brand system allows the best parts of Huntington to shine through with our customers at every touchpoint.”