In a time when banks have increasingly leaned into automating their services, Dart Bank has doubled down on its belief that technology and personal relationships can go hand in hand. What started as a small community bank in Mason, Michigan has grown into a thriving financial institution with multiple locations across the state and a national presence in many areas of its business operations – all while staying true to the personal, relationship-focused approach that has defined it for a century.
A legacy built on community
Dart Bank’s story began in 1925 when Rollin C. Dart and his son, Doc Campbell Dart, opened a bank in Mason with a simple goal: to provide financial services that strengthened the community. A century later, that purpose remains at the heart of everything Dart Bank does.
“When Rollin C. Dart and his son, Doc Campbell Dart, founded Dart Bank in 1925, they didn’t just start a business – they built a commitment to this community that has lasted a century,” said Dart Bank President and CEO, Bill Hufnagel, at the bank’s recent tribute event to commemorate its 100th Anniversary. “For generations, families and businesses have turned to Dart Bank not just for loans and savings accounts, but for a lifelong financial partner they can trust. As we celebrate this milestone, we remain committed to the same values that have guided Dart Bank for 100 years – trust, innovation, and a deep dedication to the communities we serve.”
While Dart Bank has expanded beyond Mason, it has never lost sight of its roots. It remains an integral part of the community while growing its presence with full-service branch locations in Grand Ledge, Lansing, and Holt. At the same time, its retail and wholesale mortgage lending divisions have helped homebuyers throughout the United States, bringing Dart Bank’s customer-first approach to a national stage.
Embracing innovation without losing the human touch
As banking evolves, Dart Bank has embraced new technology to meet its customers’ needs, without sacrificing the personal service that sets it apart.
“We believe technology should enhance the relationships that banking professionals have with their customers, not replace them,” said Hufnagel. “That’s why we invest in tools that make banking easier while ensuring our customers can always connect with one of our trusted experts for one-on-one guidance when they need to.”
Dart Bank has introduced Interactive Teller Machines (ITMs) that allow customers to complete transactions with a live banker remotely, along with a fully digital mortgage process that provides an easy online experience – while still being supported by experienced loan officers. In 2024, Dart Bank expanded into wholesale mortgage lending and launched new products designed to give businesses greater financial flexibility.
Helping businesses grow ñ in Michigan and beyond
Beyond personal banking, Dart Bank has built a reputation as a trusted financial partner for businesses. From commercial loans to treasury management, wealth management, and customized financing solutions, it has helped many companies succeed.
“Every business has its own financial situation and comes to the table with its own set of goals, so a one-size-fits-all approach just doesn’t work,” said Hufnagel. “We’ve been able to develop outstanding working relationships with companies of various sizes across the country by viewing and strategizing with them independently from what may have worked somewhere else.”
Dart Bank’s expertise in business banking has been a big part of its expansion beyond Michigan. While it remains deeply rooted in its home state, the bank has grown its bottom line significantly by expanding its relationship-focused approach to customers nationwide.
Continued growth without forgetting its roots
As Dart Bank celebrates its 100th year in business, it’s still as committed as ever to what made it successful in the first place: positively impacting lives through its focus on trust, innovation, and community.
Even as it expands, Dart Bank continues to invest in the communities that have shaped its identity over the past century. It actively supports local charities, sponsors community events, and promotes financial literacy initiatives for individuals and businesses alike.
At a time when many banks may treat personal service as a luxury rather than a commitment, Dart Bank is proving that growth doesn’t have to mean losing the human connection. With a century of experience behind it and a future full of opportunity, Dart Bank is poised to continue its positive impact for generations to come.