GRAND RAPIDS, Mich., — Independent Bank Corporation, the holding company of Independent Bank, has named Matthew Greene as Senior Vice President, Chief Marketing Officer.
Greene brings 17 years of marketing experience, along with a strong background in digital marketing. He earned his Bachelor’s in Engineering Graphics and Design Technology from Western Michigan University. Coupled with his extensive base in digital marketing, Matthew has customer relationship management, strategy development/implementation, revenue generation, and operations experience to Independent Bank.
Throughout his career, Matthew has built a track record of excellence in leading all aspects of the marketing stack, including development and execution of brand vision campaigns to engage new segments and generate leads. He is excited to join the team at Independent Bank.